Well we've just won a new account from a market place which has been decimated by the no smoking ban in Ireland and Scotland - BINGO! 25% of Bingo enthusiasts no longer attend because of not being able to light up. What our new client has done is take it on line, but incorporate a LIVE interactive streaming bingo caller on the site. Check it out at www.bingohour.com
This is a response to the very fact that most people go to bingo for social interation, and the winning money is secondary.
The new campaign proposed TV, radio and press as well as online marketing.