Monday, 25 June 2007

Ciggie Ban Hypnotises City

It's nice having a variety of clients, it keeps things interesting. One of our more unusual is Matt Caulfield, he's a Neuro Lingustic Programmer (NLP), a bit like Derren Brown, only not as showy!

Matt was interviewed by the award winning Tom Ross on Capital Gold the other morning, talking about how NLP can help people to get over cravings and phobias, particularly smoking - or perhaps the fear of spiders or flying. (I know spiders is arachnophobia, I must look up the flying one...) Anyway, such is the power of radio, that before he'd come off air, Matt had a list of people enquiring about his services. But was it the power of radio? Or was it the power of suggestion? I must ask him.

By the way, this is the same person that told me to achieve weight loss, I should eat less and move about more.

Now, put that fag out!

Friday, 8 June 2007

We've been institutionalised!

In our business, getting accreditation from the IPA - the Institute of Practitioners in Advertising - is quite an accolade. It's not like just filling in a form and sending a cheque, our whole business is examined for financial stability, procedures and professionalism. And then we're inspected! This morning we've had confirmation from the IPA that we've been 'elected' to membership.

In real terms, it means we'll have access to some more sophisticated planning tools, and someone gets to go to the 'new members' reception in London, along the other 5 ad agencies who've been admitted this quarter!

We've done well for quality this year; we got ISO 9001 and now this!

You soon won't be able to talk to us without an appointment!

Getting on TV

When we get clients on radio or TV, we're usually right beside them, metaphorically at least - just out of shot or mike range. Yesterday was different; I was asked by the BBC if I would like to join them, with a couple of friends for a 'party' in a 8ft housing pod, where their presenter Rajesh Mirchandani was going to be staying over night.

It was a fun evening, with people cramped into a small space, getting to know each other and talking to Rajesh about the accommodation.

I took the precaution of wearing my loudest stripey shirt, so that I'd stand out on screen and minimise the risk of ending up on the cutting room floor (something my friend experienced, in his tasteful but calm shirt - he doesn't want to talk about it...).

At 6.30 this morning I was sitting eagerly in front of the TV, waiting for my BBC debut. And I was on! Handing my glass to Rajesh on my way out of the pod. Will I be up for a BAFTA do you think? or a London Press Club Achievement Award?

I've even worn the same shirt today, just on the off-chance that I'll be recognised in town!

My mother called at 8am, obviously she'd been told that her little lad would be on TV. I was expecting congratulations. What she actually said was "I think it's a disgrace that you're on TV at this time in the morning with a wine glass in your hand."

G word not to be used

Unfortunately we have had to sack a member of staff today for calling a company director a "Ginger". He pleaded that the use of the G word was in context and it was a "Street" term, used as a show of camaraderie, but the board took a very different approach. A spokesman said "In no way should this term be used, in whatever context. The recipient of this particularly nasty case of Gingerism is said to be deeply upset. Naivety is no excuse, and although the defendant claimed "being blond" as a mitigating circumstance, we had to show him the door."

Monday, 4 June 2007

Smoking ban July 1st

Well we've just won a new account from a market place which has been decimated by the no smoking ban in Ireland and Scotland - BINGO! 25% of Bingo enthusiasts no longer attend because of not being able to light up. What our new client has done is take it on line, but incorporate a LIVE interactive streaming bingo caller on the site. Check it out at

This is a response to the very fact that most people go to bingo for social interation, and the winning money is secondary.

The new campaign proposed TV, radio and press as well as online marketing.