Ciggie Ban Hypnotises City

It's nice having a variety of clients, it keeps things interesting. One of our more unusual is Matt Caulfield, he's a Neuro Lingustic Programmer (NLP), a bit like Derren Brown, only not as showy!

Matt was interviewed by the award winning Tom Ross on Capital Gold the other morning, talking about how NLP can help people to get over cravings and phobias, particularly smoking - or perhaps the fear of spiders or flying. (I know spiders is arachnophobia, I must look up the flying one...) Anyway, such is the power of radio, that before he'd come off air, Matt had a list of people enquiring about his services. But was it the power of radio? Or was it the power of suggestion? I must ask him.

By the way, this is the same person that told me to achieve weight loss, I should eat less and move about more.

Now, put that fag out!

NLP for Weight Loss

Our new PR client, Matt Caulfield is an NLP practitioner - he specialises in making people perform at their absolute best. It's good for sports people, business people and apparently ideal for phobias such as flying and spiders. NLP has a reputation for helping people to stop smoking and lose a bit of weight. I stopped smoking years ago now, but I thought that shedding a few pounds would do me the world of good.

During a meeting between me and Matt, incidentally in nice restaurant, I thought I'd throw my desire to be slimmer into the conversation. Sort of casually. A couple of times in fact, before he picked up on it. Perhaps he sussed me trying for a freebie, or maybe it was subliminal, but what he suggested I do was "Eat less, and move about more."

What a gem!

I even felt slimmer, leaving the restaurant. The subliminal message was working!

Until the following morning, when I didn't hesitate to re-visit the kitchen for a second doughnut.

Thanks lads, for putting me in the way of temptation.